Wednesday, April 23, 2014

Case Study: Fueled Collective (New York)


The Fueled Collective is a co-working space in Manhattan and has become one of the most exciting startups in New Your City. Though there are already many working hubs in NY, like We Work Labs, and General Assembly, demand for hip workspaces are so high that there’s more than enough clients to cater to. Fueled Collective had to step out from the crowd to attract customers by paying attention to the location, layout, and services the workspace provides.

A distinguishing feature of the Fueled Collective is its layout and décor. Amenities include a snack bar with mason jars of candy, a ping pong table, popcorn and ice cream carts, leather couches, and an upright piano.
The fueled Collective is located in Prince Building in Manhattan’s SoHo district; the Collective’s neighbours include other notable startups like Thrillist, a digital media company consisting of men’s lifestyle brands, Foursuare and ZocDoc. SoHo is a high-end shopping distict that is home to Manhattan’s great restaurants, nightlife and companies.

   

The company itself is a full floor of high-ceilinged, open layout workspace abundant with windows. The whole space is lit up by sunlight, and in cool weather let in plenty of fresh air. The space accommodates 9 conference rooms, consisting of wide desks, ergonomic chairs, and a beautiful view. As written on the Collective’s website, “It just feels good to work here.”
The Fueled Collective also provide supplementary such as high speed WiFi, snacks and drinks, a kitchenette and lunch area, coffee throughout the day.
Users will only have to pay USD650 a month to rent the space. The workspace is open 24 hours. Few startups that are currently occupying the Collective include, Elevatr, Zen Digital, Movable Type, Coinsetter, NetMobi, and a few more new but notable organizations.



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